Superdesk

Shoppable Instagram feed for Shopify

Turn Instagram inspiration into an on-site shopping experience

Bring selected brand and customer Instagram content into Superdesk, connect the Shopify products shown, and publish a curated gallery shoppers can explore without leaving your store.

  • Instagram Business
  • Shopify product sync
  • Responsive galleries
@lea.martin
Woman wearing a sand cap and utility overshirt on a sunlit city street
Classic Twill Cap$49.00

The short answer

What is a shoppable Instagram feed?

A shoppable Instagram feed brings selected Instagram photos and videos onto your own storefront and connects the products shown to their Shopify product pages and cart. It turns social inspiration into a curated shopping surface your brand controls.

Collect

Your feed and your community, together

Connect the supported Instagram professional account and decide which brand and customer content deserves a place in your storefront story.

@maisonnorth
Sand cap, olive overshirt, and canvas tote arranged in natural light
Brand account

From your brand

Bring your own posts, Reels, and currently available Stories into the same visual workflow as the rest of your customer content.

  • Posts and Reels
  • Current Stories
  • Multiple connected accounts
@northcollective
Friends wearing neutral utility overshirts at a park picnic
Community content

From your community

Discover customer content through account tags, mentions, and tracked hashtags, then secure permission before you publish it.

  • Tagged posts
  • Mentions
  • Tracked hashtags
  • Rights status

Instagram to storefront

From a customer post to a shopping moment

Keep discovery, permission, product context, and publication in one deliberate workflow instead of moving links and screenshots between tools.

  1. 01

    Connect Instagram

    Authorize the Instagram professional account connected to your brand's Meta Business Page.

  2. 02

    Choose what fits

    Review your own content together with customer tags, mentions, and the hashtags you track.

  3. 03

    Secure content rights

    Send a reusable rights request and let Superdesk track supported approval responses for you.

  4. 04

    Tag products and publish

    Connect the Shopify products shown, approve the post, and place it in the right storefront gallery.

Instagram inboxPostsTagsMentionsHashtags
Friends wearing neutral utility overshirts at a park picnic
@northcollectivePermission requested

Hi! We love this post and would like to feature it in our store. Reply #yesmaisonnorth to approve.

Response detected
Rights approvedResponse tracked automatically

Make every post useful

Let shoppers move from inspiration to cart

Tag the real Shopify products visible in each post. Shoppers can explore the look, choose an available variant, add it to cart, or continue to the full product page.

Woman wearing a sand cap and utility overshirt on a sunlit city street
@lea.martin
2 products in this post

Utility Overshirt

$129.00

Lightweight cotton twill · relaxed fit

Color
SandOliveStone
Add to cartView product

Tag more than one product

Connect every relevant item in a complete look instead of forcing one post to represent one SKU.

Respect product choices

Show available variants, current product context, and a clear fallback to the complete product page.

Keep the shopping journey on-site

The gallery lives inside the Shopify storefront—not on a social profile your shopper has to leave to visit.

Curate

More intentional than a raw social widget

A beautiful storefront gallery should reflect your merchandising strategy, not simply mirror whatever was posted most recently.

Approve with control

Publish only content that fits the brand, permission state, and shopping context.

Organize with labels

Create useful groups for launches, seasons, creators, collections, or campaigns.

Build galleries with rules

Include by source, label, or product; exclude what does not belong; and pin the posts that should lead.

Everything postedWhat belongs in this story
Woman wearing a sand cap outside a cafeApproved
Man wearing an olive overshirt at a flower marketApproved
Man in an olive overshirt standing beside a bicycleApproved
Sand cap, olive overshirt, and canvas tote arranged in natural lightHidden

Publish where it matters

The right Instagram proof for every shopping context

Add the Superdesk gallery block to compatible Shopify theme templates and reuse one organized library in different merchandising contexts.

Maison NorthNew arrivals Shop Journal
Worn by our community

The North Edit

Woman wearing a sand cap and utility overshirt on a sunlit city street
@lea.martinInstagram
Man wearing an olive overshirt at a flower market
@jonasfieldCommunity
Woman wearing a sand cap outside a cafe
@mae.studioInstagram
Friends wearing neutral utility overshirts at a park picnic
@northcollectiveCommunity
Man in an olive overshirt standing beside a bicycle
@eli.roamsInstagram
Woman styling a stone utility overshirt at home
@nora.homeCommunity
Creator rights approved6 curated posts · 5 tagged products
01

Homepage gallery

Introduce the community and the product world with a curated editorial selection.

02

Dynamic product-page gallery

Automatically show approved posts tagged with the Shopify product currently being viewed.

03

Collection and campaign edits

Build focused galleries for launches, categories, creators, and landing pages where the theme supports the app block.

Instagram + Reviews

One customer-content system, not two disconnected tools

Instagram is one source. Superdesk can also turn approved review photos and videos into reusable storefront content, so your social UGC and post-purchase proof share one library and one product context.

Explore the full Visual UGC platform

From a Shopify merchant

Well designed and so intuitive to set up. Love how customizable the app is to match our branding.

Shoppable Instagram FAQ

Straight answers before you connect

What is a shoppable Instagram feed?

A shoppable Instagram feed displays selected Instagram photos and videos on an ecommerce storefront and connects the products shown to shopping actions. Superdesk lets Shopify merchants curate the content, tag products, and publish responsive on-site galleries.

Is this the same as Instagram Shopping?

No. Instagram Shopping is Meta's channel for tagging catalog products inside Instagram. Superdesk brings selected Instagram content onto your Shopify storefront and connects it to your Shopify products and cart.

Which Instagram account type do I need?

You need a supported Instagram professional account—Business or Creator—connected through the required Meta business setup and permissions.

Can Superdesk collect customer posts that tag or mention us?

Yes. Superdesk brings supported tagged and mentioned posts into the Instagram inbox, alongside content from the hashtags you choose to track.

How do Instagram UGC rights requests work?

Choose the customer post, send your reusable permission request, and let Superdesk track supported creator responses and the resulting approval status. A guided fallback remains available when Meta does not permit an automated message path.

Can one Instagram post feature multiple products?

Yes. You can connect multiple Shopify products to one post and place hotspots on images so shoppers can understand which item is which.

Can shoppers add products to cart from the gallery?

Yes. Shoppers can select an available variant and add the product to their Shopify cart from the focused gallery view, or continue to the complete product page when they need more detail.

Can every product page show relevant Instagram content?

Yes. A dynamic product-page gallery automatically filters approved posts to content tagged with the Shopify product currently being viewed.

Which gallery layouts are available?

Superdesk supports responsive grid, masonry, and slider galleries, with presentation controls for desktop, tablet, and mobile.

Bring your best Instagram content closer to purchase

Connect Instagram, curate what fits, tag Shopify products, and publish the result on your storefront.
5.0 on the Shopify App Store