Superdesk

Visual UGC for Shopify

Turn customer content into shopping moments

Bring Instagram posts, customer uploads, and review photos and videos into one content library. Tag Shopify products and publish galleries shoppers can explore from any page.

Start for freeSee how it works
One library for
  • Instagram
  • Review media
  • Customer uploads
  • Brand content
Customer wearing a beige twill cap and sand utility overshirt on a city street
Classic Twill Cap$49.00

From content to storefront

Collect it. Curate it. Make it shoppable

Superdesk brings every supported content source into one workflow. Approve what fits your brand, connect Shopify products, and publish responsive galleries.

Customer wearing a beige cap and overshirt on a city street
Classic Twill Cap$49.00
Utility Overshirt$129.00
Tag products2
A customer photo made shoppable with product hotspots for a Classic Twill Cap and Utility Overshirt.

Content inbox

  • Reviews
  • Instagram
  • Uploads
Customer wearing a violet beanie in the city
Customer wearing a beige sweater in a sunlit courtyard
Runner in a purple top exercising by the coast
Customer wearing a beige cap and overshirt on a city street
Customer wearing a charcoal puffer jacket in the mountains
Customer upload featuring a cream running shoe

Curate & tag

Pin products to turn posts into shoppable content.

Customer wearing a beige cap and overshirt on a city street
Tagged products
  • Classic Twill Cap$49.00
  • Utility Overshirt$129.00
Add product

Publish

Storefront gallery

Customer wearing a beige cap and overshirt on a city street
Runner in a purple top exercising by the coast
Runner in purple sportswear tying her shoes outdoors
Customer wearing a violet beanie in the city
Customer wearing a charcoal puffer jacket in the mountains
Athlete in purple activewear jumping during a workout
Trail runner crossing a dramatic mountain landscape
Friends running together along a waterfront
Live on your storefront

Collect

The content you need is already being created

Stop rebuilding a content library by hand. Superdesk brings brand, customer, and review media together while preserving where every post came from.

Posts & Stories

Your Instagram

Bring your own Instagram posts and Stories into Superdesk, ready to approve and reuse on your store.

Tags, mentions & hashtags

Instagram UGC

Discover content where customers tag or mention your brand, plus media from the hashtags you track.

Connected to Product Reviews

Review photos & videos

Move approved visual reviews into the same library as your social content and put them to work again.

Direct contribution

Customer uploads

Invite customers to contribute photos and videos through branded online gallery upload workflows.

Images & videos

Your own media

Upload campaign, creator, and in-house content directly when it already belongs to your brand.

Instagram UGC

Bring Instagram inspiration into your store

Connect your Instagram Business account, collect the brand and community content that matters, and turn approved posts into on-site shopping experiences instead of sending shoppers away.

From your account
Customer carrying a cognac leather shoulder bag beside a city tram
From your community
Customer wearing an olive overshirt at a neighborhood market
Rights granted
  1. 01

    Connect Instagram

    Securely connect the Instagram Business account associated with your brand.

  2. 02

    Discover content

    Review your own posts and Stories alongside customer tags, mentions, and tracked hashtags.

  3. 03

    Request usage rights

    Send reusable rights-request messages and track each post from request sent to permission granted.

  4. 04

    Approve and reuse

    Move approved content into your library, tag products, and publish it across the storefront.

Curate

One visual library, organized your way

Every approved post becomes reusable content—not another asset lost in a social inbox, review queue, or shared folder.

Approve with control

Decide what reaches the content library and remove content from live galleries when it no longer fits.

Label for every campaign

Create flexible labels for launches, seasons, creators, collections, or any workflow your team uses.

Build galleries with rules

Include content by source, label, or product; exclude labels; and pin the posts that should lead.

Content Library
Find content bySourceLabelProductImage or video
Customer applying an amber glass face serum in a sunlit bathroom
Approved
Customer relaxing in an ivory chair with a handmade ceramic mug
Approved
Customer unboxing a cream and sage lifestyle sneaker at home
Approved
Customer making a bed with soft sage linen bedding
Customer upload

Make it shoppable

Connect the inspiration to what shoppers can buy

Place product hotspots directly on an image or video. A single post can introduce multiple Shopify products and give shoppers a clear route to each product page.

Customer wearing a beige twill cap and sand utility overshirt on a city street
2 products tagged
Explore the products in every post

Shoppers can open a focused gallery view, browse the tagged products, and continue to the relevant Shopify product page.

Beige Classic Twill CapClassic Twill Cap$49.00
Beige Utility OvershirtUtility Overshirt$129.00

Publish

Customer content, styled for your storefront

Create an on-brand shopping experience from the photos people already love. Keep every post connected to its creator—and every featured product within reach.

Storefront previewLive
Maison NorthShop    Journal    About
The community editWorn, loved, and shared
Shop the gallery
Customer unboxing a cream and sage lifestyle sneaker at home
@rileyunboxes
Customer wearing a beige twill cap and sand utility overshirt on a city street
@lea.in.the.city2 products
Customer relaxing in an ivory chair with a handmade ceramic mug
@noraathome
Customer wearing an olive overshirt at a neighborhood market
@sam.styles
Customer repotting a houseplant into a terracotta planter
@urbanleafclub
Customer applying an amber glass face serum in a sunlit bathroom
@skinbymaia1 product
Customer carrying a cognac leather shoulder bag beside a city tram
@ines.in.motion1 product
Customer making a bed with soft sage linen bedding
@slowlinenhome
8 approved postsPowered by Superdesk
Place galleries on
  • Homepages
  • Product pages
  • Collection pages
  • Landing pages
S

Built for the Shopify Theme Editor

Add the Superdesk UGC Gallery app block, choose a gallery, and control its placement without rebuilding your theme. Product-page galleries can automatically show posts tagged with the product being viewed.

Reviews + Visual UGC

Customer proof should not live in separate tools

Superdesk connects product reviews and Visual UGC in one platform, so the media customers submit after purchase can keep working throughout the storefront.

Product Reviews

Collect the experience

Ask verified customers for ratings, written feedback, photos, and videos through Superdesk Product Reviews.

Visual UGC

Reuse the visual proof

Approve review media for the content library, combine it with Instagram and uploads, and publish shoppable galleries.

Superdesk

One customer-content system

Keep collection, moderation, product context, and storefront presentation connected instead of operating separate review and UGC platforms.

Explore plans

Explore Visual UGC

Go deeper on the workflow you need

Learn how each part of a Shopify Visual UGC program works, or compare Superdesk with specialist platforms using current public product and pricing evidence.

Build your workflow

Shoppable Instagram feedsBring Instagram content on-site, tag Shopify products, and publish galleries that lead shoppers to the products they see.UGC rights managementDiscover community content, request permission, and keep usage rights connected to every approved post.Add UGC to Shopify product pagesPlan product-specific galleries that place relevant customer photos and videos beside the buying decision.

Compare platforms

Superdesk vs CevoidCompare Shopify workflows, included products, specialist extras, and the substantial pricing difference.Superdesk vs FoursixtyCompare Shopify workflows, included products, social-commerce extras, and the substantial pricing difference.

From a Shopify merchant

“Well designed and so intuitive to set up. Love how customizable the app is to match our branding.”

Visual UGC FAQ

Questions, answered clearly

What is Visual UGC?

Visual UGC is customer-created photo and video content that helps shoppers see products in real life. Superdesk brings supported Visual UGC sources into one library so merchants can organize, tag, and publish the content on their Shopify stores.

What makes UGC shoppable?

UGC becomes shoppable when the products shown in a photo or video are connected to the corresponding Shopify products. Superdesk lets merchants place product hotspots on a post so shoppers can view the tagged products and continue to their product pages.

Can Superdesk use our existing Instagram content?

Yes. Connect an Instagram Business account to bring in your own posts and Stories. Superdesk can also discover supported community content where customers tag or mention the brand, together with content from tracked hashtags.

Can we request permission to use customer Instagram posts?

Yes. Superdesk includes a production rights-request workflow with reusable messages and statuses for tracking requests through permission granted or denied.

Can review photos and videos be used in UGC galleries?

Yes. Photos and videos collected through Superdesk Product Reviews can enter the Visual UGC workflow, be approved in the content library, tagged with products, and published in galleries.

Can customers upload content directly?

Yes. Branded online gallery upload workflows let customers contribute photos and videos directly, while merchants can also upload brand, campaign, or creator media themselves.

Can one UGC post feature multiple products?

Yes. Merchants can position multiple product hotspots on a single photo or video and connect each hotspot to the relevant Shopify product.

Where can Superdesk galleries appear?

The Superdesk UGC Gallery app block can be placed on supported Shopify theme templates, including homepages, product pages, collection pages, and campaign or landing pages. Dynamic product-page galleries can filter content for the product being viewed.

Which gallery layouts are available?

Superdesk currently supports grid, masonry, and slider galleries, with responsive controls for desktop, tablet, and mobile presentation.

Which Superdesk plan includes Visual UGC?

Superdesk offers Visual UGC capabilities across its paid plans, with Instagram community UGC and rights-request workflows included in Advanced. See the pricing page for current plan details.

Put customer content to work

Collect it from Instagram, reviews, and uploads. Connect Shopify products and publish galleries shoppers can explore.
Start for free
5.0 on the Shopify App Store